tom needs to goで一味違う、ワタシ

＜h4＞Don't ask your customers, "How is OUR service doing?" Ask them, "How are YOU doing?"＜/h4＞ ＜p＞＜strong＞Advance praise for Service Innovation:＜/strong＞＜/p＞ ＜p＞＜em＞"To the CEOs of all service companies I deal with: READ THIS BOOK!"＜/em＞ -- Dave Wascha, senior director, Bing Product Management, Microsoft Corporation＜/p＞ ＜p＞＜em＞"Lance Bettencourt deftly blends his academic and consulting experience to provide an example-rich, readable, practical, and innovative discussion of service innovation."＜/em＞ -- Leonard Berry, coauthor of ＜em＞Management Lessons from Mayo Clinic＜/em＞＜/p＞ ＜p＞＜em＞"Provides the robust framework to design services that unlock growth opportunities for every business."＜/em＞ -- Lance Reschke, vice president, Ceridian Corporation＜/p＞ ＜p＞＜em＞"The tools and guidance in this book will inspire companies, small and large, to create effective and innovative services that are desperately needed."＜/em＞ -- Mary Jo Bitner, Ph.D., W. P. Carey School of Business, Arizona State University, and coauthor of ＜em＞Services Marketing: Integrating Customer Focus Across the Firm＜/em＞＜/p＞ ＜p＞＜em＞"Cracks the code from the fuzzy front end through the complete life cycle of Service Innovation."＜/em＞ -- Angelo Rago, division vice president, Global Customer Services, Abbott Medical Optics＜/p＞ ＜p＞＜em＞"Filled with rich examples of how firms can innovate service through helping customers get jobs done."＜/em＞ -- Stephen W. Brown, Ph.D., W. P. Carey School of Business, Arizona State University＜/p＞ ＜p＞＜em＞"Any leader intent on providing distinctive value to customers must read Service Innovation."＜/em＞ -- Michael Reynolds, staff vice president, Commercial Marketing, WellPoint, Inc.＜/p＞ ＜p＞If there’s one truism about the service sector, it's that businesses don't succeed by inventing a better mousetrap; they succeed by finding the best, most cost-effective way to get rid of their customers' mice.＜/p＞ ＜p＞In industries ranging from heavy machinery to health care to financial services to consumer goods, service innovation is helping businesses find new revenue streams--and enhance existing ones--by satisfying their customer's need to get things done.＜/p＞ ＜p＞Few understand this better than Lance Bettencourt, a strategy adviser at Strategyn and a leading educator in management innovation consulting. And in ＜em＞Service Innovation＜/em＞, Bettencourt gives a master's class on the art and science of creating breakthrough service products.＜/p＞ ＜p＞True service innovation demands that you shift the focus away from the solution and back to the customer. To achieve this shift in your business--one that takes you from making educated guesses to building a clear model to guide service innovation--Bettencourt instructs on the finer points of how to rethink your approach to the customer's needs: how the customer defines value in a product or service.＜/p＞ ＜p＞Bettencourt mines nearly 20 years' experience in teaching and advising clients with service- and product-dominant businesses to demonstrate proven ways you can build, streamline, and focus your company's service product innovation processes.＜/p＞ ＜p＞Among the numerous key ideas and practices are:＜/p＞ ＜ul＞ ＜li＞Insight on understanding the different types of clients you serveーand how your products deliver value to them＜/li＞ ＜li＞Ways to design specific frameworks for discovering service innovation opportunities for new, improved, and supplementary service products＜/li＞ ＜li＞Practical guidance on staying focused on the "fuzzy front end" of service innovation＜/li＞ ＜li＞The fundamental elements of a winning service strategy＜/li＞ ＜/ul＞ ＜p＞Finding new ways to help people solve problems and get things done is why there are goods and services in the first place. And in ＜em＞Service Innovation＜/em＞, Lance Bettencourt fills a vital need by delivering the essential guide that can put your business on the latest frontier of value creation.＜/p＞ ＜p＞＜strong＞Lance A. Bettencourt (Bloomington, IN)＜/strong＞ is a strategy adviser with Strategyn, Inc., the pioneer of outcomedriven innovation. Prior to joining Strategyn, he served on the marketing faculties at Arizona State University and Indiana University.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。

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